FORTITUDE | July 2025 Newsletter
Because leadership is too important to get wrong.
From the Desk of Colonel John
Leadership is hard—and it should be.
The good ones carry weight.
The great ones own it—without losing themselves in the process.
This month, I’ve been thinking about what separates the good from the exceptional. It’s not title, tenure, or talent. It’s how they lead when no one’s clapping—when pressure is high, when the team’s watching, when the decisions get lonely.
That’s what today’s issue is about.
Leadership Article: Why the Best Leaders Don’t Command—They Coach!
At a certain level, command stops working.
People will follow your orders—until they don’t.
Until they shut down. Or coast. Or leave.
The best leaders don’t rely on authority. They build influence.
And influence comes from coaching, not commanding.
Coaching isn’t soft. It’s the most strategic tool a leader can use:
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It creates clarity without barking directions
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It builds ownership instead of compliance
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It develops thinkers, not followers
In coaching cultures, teams don’t wait to be told.
They anticipate. They execute. They improve.
If your leadership still relies on telling, fixing, and deciding for everyone—
you’re not leading.
You’re babysitting.
The shift is simple, but not easy:
Stop giving answers. Start asking better questions.
Great leaders don’t command. They coach.
And that’s what drives results that last.
— Colonel John Boggs
Because leadership is too important to get wrong.
Quick Tip: The One Question That Changes Conversations
Before giving an answer—ask this:
“What have you already thought about?”
You’ll immediately:
That’s coaching leadership in a single question.
Try it once this week.
Upcoming Events
🔹 August 15, 2025
Workshop: Creating a Culture of Coaching: The Leadership Imperative
90-minute executive session | High-impact | $257
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🔹 October 10–11, 2025
MOMENTUM: A Transformative Leadership Coaching Experience
Two-day luxury retreat for four serious leaders ready to think, lead, and live bigger.
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